Nadine-Lan Hönighaus,

Communications & Government Relations – Brussels Office, Ludwigshafen/Germany

Case Study: “Employer Branding at BASF, the World‘s Leading Chemical Company”

Nadine-Lan Hönighaus is responsible for coordinating BASF’s employer brand communications measures around the world. She also represents BASF‘s human resource interests at the Group’s branch office in Brussels. Nadine-Lan studied languages, business and culture in Passau, Germany, and London, England. She joined BASF in 2002. Known simply as “The Chemical Company”, BASF is the world’s leading chemical company. Its product portfolio includes everything from chemicals, synthetic materials and processing products to pesticides, fine chemicals, oil and natural gas.