Dr. Jürgen Kumbartzi,

Managing Director, TAIKN Strategische Marken-Beratung GmbH Heidelberg/Germany

"Corporate Branding vs. Employer Branding"

Dr. Jürgen Kumbartzki studied economics at the University of Bonn, majoring in marketing and games theory. He earned his doctorate at the WHU – Otto Beisheim School of Management in Koblenz, Germany, submitting a thesis entitled “The Internal Evolution of Organisations”. Since 2000, he has held various consulting positions within the BBDO Group in Düsseldorf and Frankfurt, also lecturing Innovation Management at the SRH Hochschule Heidelberg. Today, he is the managing director of TAIKN Strategic Brand Consulting, based in Heidelberg.