Brett Minchington,

Chairman / CEO Employer Brand International
Torrensville, Australia

"Employer Brand Global Masterclass TM"

Mr. Minchington will be presenting some of the world’s best-practice samples of employer brand management, while showing you how to tailor the employee lifecycle in order to attract, engage and retain top talents. The latest global employment trends and their impact in Germany will also be discussed, and you will learn how to audit, design, integrate and evaluate your employer brand, decrease recruitment lead times and increase the quality of hires. While on the subject of Web 2.0, Mr. Minchington will help you to leverage social networking channels, thereby nurturing talent pools, pipelines and communities. Aspects of the role of leadership in employer branding will round off this highly interesting talk.