Favourable self-presentation & structured application

Analyses of corporate websites have shown that up to 60 percent of website visitors are also potential applicants. Today´s corporate website not only promotes the consumer brand, it must also represent the employer brand. And let us not forget that potential applicants may also be potential consumers. Website also serve to generate contacts per eMail and other media forms. Hence, it is important for process chains and infrastructures to be well prepared for such onslaughts.

Together at last. Marketing and software development. 
Effective communication and the simultaneous optimisation of vacancy and applicant management processes will do much to strengthen a brand while increasing employer branding and eRecruiting efficiency. Employer brands need care and attention and a suitable dialog with applicants must be conceived and initiated. However, these measures are of little use if the subsequent communication and information processes are not conducted efficiently. If performed properly, the combination of communications and process optimisation will offer many opportunities to improve performance capability.

Many tasks, but only one partner.
milch & zucker specialises in meeting this challenge while taking into consideration all levels, from conception and integration of recruiting strategies via branding, content, design and usability all the way to assessment and processing. Modules developed in this manner may be integrated in existing eRecruiting solutions as well as the ingenious Beesite® Recruiting Edition.
Customary project constellations are usually very unfavourable when it comes to efforts of coordination and expenditure of resources. Management consultancies, advertising agencies, Internet agencies, software providers and system integrators try to achieve good results while putting their competence on display. Project constellations including milch & zucker are different. We develop comprehensive and viable solutions, taking less time and costing less money. Best of all, you receive all services from one and the same provider. And our results speak for themselves. Care for an example? The current study "TOP Recruiting Websites 2004", compiled by Petentialpark, Sweden, has ranked milch & zucker clients representing the media, automotive and banking industries at the very top of their respective categories. Sometimes, it truly does pay to come first!

Project development: Elaborating solutions step by step.
milch & zucker uses its vast experience as well as renowned and up-to-date surveys to prepare benchmarking evaluations and develop individual concepts. Projects are realised according to clearly defined project phases on the basis of specific requirement specifications. We invite you to acquaint yourself with our proven modus operandi and see the resulting advantages and benefits for your HR management. We will present to you an initial benchmarking report at our very first meeting.


Project timeframe: Always ASAP.
Judging from experience and assuming that system structures and requirements specifications are available, project realisation requires approximately four to eight months from start to finish.


Success is the best reference.
milch & zucker specialises in developing solutions that combine marketing, communications, and information technologies. The results? Successful process optimisation and recognition in professional circles. References? No problem. Bertelsmann was recently ranked Number 1 in the category "HR in the Internet 2003/2004" by Wiesbaden Technical College, while Bayer took first place in the category "Top Recruiting Websites 2004" in a ranking conducted by Potentialpark/Stockholm. Further milch & zucker projects include, among others, solutions developed for Bertelsmann, DaimlerChrysler and Deutsche Bank/International Careers.