Developing Personnel & Promoting Employee Loyalty

As an employer, your most important assets are your employees. They are a company´s true capital, worthy of continuous investment. This should include, amongst other things, targeted communication for creating a corporate image, promoting employee loyalty, providing pertinent information and offering ample opportunties for ongoing personal and professional development.


When employee motivation and loyalty are at the centre of your attentions …
milch & zucker´s personnel development-based communications solutions help to systematically bind employees to their company while also helping them to develop further personally. Personnel development comprises all those vocational training efforts that assist in further developing an employee´s professional qualifications. By and large, the personnel development efforts of large-scale corporations are institutionalised and categorised according to various target groups and hierarchical groups. Executives, for example, place different demands on further qualification than employees or trainees. New employees need introduction and instruction, newly promoted project managers must be prepared to assume special tasks and responsibilities. The basic prerequisite for a fully functioning personnel development scheme is making sure that the entire organisation is always informed of the personnel development programmes currently on offer. Here, internal communication is the key to successful personnel development. milch & zucker develops communicative solutions that both conjoin and inform. Projects that serve well as work samples include the development of the central training scheme for Bertelmann and the internal HR departments PW and OMP for DaimlerChrysler.

Employing networked communication to achieve successful personnel development.
milch & zucker supports personnel development departments with a variety of networked communication concepts and measures. Online and offline, continuous, task-related and always up to date, featuring target group-specific approaches and customised action packages. The packages range from intranet presentations, brochures, flyers, promotional material all the way to seminar equipment and other communication media. During all of this, recognition within the company plays a significant role. milch & zucker turns personnel development into a unique and instantly recognisable feature.

Project development: Integration and beyond. 
In many cases, technical and organisational infrastructures already exist. They simply need to be integrated. milch & zucker analyses the current information and transaction structures and then develops a presentation and technology layer based on existing structures, tying in the customer´s requirement specifications and BeeSite®, the company´s very own application system framework.