HR Marketing. Strategies that hit the spot.

Proper personnel marketing is based on strategic employer branding. Here, the employer brand - with its values and objectives - provides useful orientation. And modern marketing remains to be the biggest asset in developing and realising comprehensive personnel marketing solutions.


New appeal for employers.
The best way to increase the appeal of an employer brand and promote its image is through convincing communication. Beneficial personnel marketing means permanent dialog that spans all media forms. To this end, milch & zucker develops individual communications toolboxes, the contents of which are based on the information obtained via the employer value proposition. These toolboxes comprise a set of specific and customised marketing measures, such as personnel marketing campaigns, brochures, advertisements, trade show communication, online and permission marketing and many other means and measures that serve to promote communication with employees and applicants. Special tests ensure that the messages are understood by the target group as intended. This is of primary importance, since values and messages need to be perceived by the target group in order for the company to achieve its desired profile and employer image. Work samples include projects realised for the ERGO Insurance Group, DaimlerChrysler and RAG.

Project realisation: The development of a comprehensive toolbox.
The objective of the basic concept is to define target groups, content and media forms. It serves as the roadmap for implementing strategic personnel marketing measures and specifies the intended timeframe. The most suitable campaign recommendations and marketing measures are selected from a catalogue. The result is a toolbox that is fine-tuned to meet the customer´s marketing objectives.