Successful employers & popular brands

When attempting to win new clients and consumers, the task of improving one´s own image is nothing less than a matter of course. However, when attempting to attract applicants and retain employees, one´s own image as an employer is often overlooked. An unfortunate oversight of many companies, as the proper application of employer branding harbours great possibilities. Attractive employer brands dispose over an appeal that can provide a clear and distinct competitive advantage.

The appeal of employer brands.
Finding the most suitable applicant for a particular vacancy is a question of image. Which values does an attractive employer stand for, for example? Does the company promise applicants recognition and a positive outlook for the future? Employer branding, or in other words, the depiction of a company as a brand in its own right, provides a strategic foundation for effective communication with employees and applicants. milch & zucker helps to determine brand values by way of a proven employer value proposition, then promotes these values via a set of customised and targeted measures. The results are clear and concise messages and convincing service offers that meet the requirements of the respective target groups. Distinguishing oneself from the competition by promoting strengths and confirming values ensures that one stays ahead of the pack. In the end, all of these efforts have only one objective – being an "employer of choice" for applicants and employees alike.

A brand for every aspect of human resources.
Concentrating efforts on the improvement of one´s employer brand will quickly bear dividends. milch & zucker specialises in detecting synergies for its customers, especially within the framework of integrated projects requiring everything from the development of an employer brand to the realisation of recruiting and development concepts. We offer complex solutions from one and the same provider, certainly much more efficient than having to coordinate the myriad efforts of a variety of service providers. This way, our customers are able to enjoy savings of both time and money. What´s more, you can be sure that the measures implemented are tailored to your needs and executed with harmony and precision in mind.

Development of an employer brand.
The brand at the beginning of all things. The first step in developing a successful employer branding concept is to determine and formulate an employer value proposition. This analysis serves to define brand values and determine the direction of all subsequent communication measures. The basis thereof is provided by a variety of current and renowned surveys as well as a well-founded benchmarking evaluation. Projects are realised according to clearly defined project phases based upon a specific target concept. Should you be interested in our unique approach, please do not hesitate to contact us. We would be happy to present to you our proven modus operandi within the framework of a personal discussion.


Project timeframe:
From three months to brand lifetime. Judging from experience, the development of the employer value proposition takes some three to four months. In contrast, the care and maintenance of an employer brand lasts for the full lifetime of a company.