Binding talents effectively and shortening applicant search procedures.

Taking good care of your favourites.
Suitable candidates are hard to come by these days. It is important that the potential offered by candidates that cannot be hired immediately is not needlessly wasted. If a suitable applicant cannot be engaged for a particular vacancy, his or her data should nevertheless be stored in a Talent Relationhip Management Pool (TRM Pool), where it remains available for continued contact and possible later use. Examples of talent pools include unsolicited application pools, specialist and executive staff pools and employee pools, just to name a few. Applicant profiles are automatically allocated to the appropriate pool via predetermined criteria sets. This ensures that companies remain in contact with high-quality individuals until the time is right.

Shortening of the recruiting process.
Maintaining an applicant pool can also help to shorten the recruiting process. New vacancies are initially and automatically matched with existing company talent pools. If a suitable candidate is found in one of these pools, the external publication of a job advertisement becomes unnecessary, thereby saving the company both time and money.

Talent management is basically an automated process, covering everything from the initial inquiry and inclusion in the talent pool via an opt-in process to regular notification of candidate availability.

Dialog-marketing measures enable companies to remain in constant contact with talented individuals. Such measures also increase employee loyalty. BeeSite®’s TRM components offer numerous functions for targeted and individual communication with suitable candidates, potential recruits and company employees. These include:
- Storage of candidate profiles including data origin
- Sort and filter mechanisms
- Statistics functions and reports
- Control of communication with “talents”
- Individualised dialog-marketing measures
- Contact maintenance and reminder functions
- Contact history
- Shared maintenance of talent pools within divisions and
various access rights (roles)
- Notification function for informing candidates of new
vacancies
- All data is structured and standardised (HR-XML), making it
compatible and thus available for exchange via collaboration
platforms, for example.

It is also possible to integrate TRM components into existing eRecruiting solutions as well as the BeeSite® Recruiting Edition.

References:
milch & zucker began realising talent relationship measures in 2001, commencing with Bertelsmann’s award-winning “Reinhard Mohn Fellowship” website. DaimlerChrysler has also availed itself of milch & zucker’s TRM components for their “International Management Associates Programme” website.

The timeframe of realisation: A milch & zucker speciality.
Experience shows that approximately two to four months are required for large-scale projects of this type.