The search for suitable, adequately qualified job candidates is becoming more and more difficult these days. Continuing demographic change and a lack of specialised personnel is certain to make this task even harder in the future. It is therefore of primary importance for employers to take advantage of all interfaces to top-quality applicants.

Employer branding measures are an excellent way to increase interest in and recognition of one’s corporate brand, while simultaneously promoting trust and loyalty. Once a company has successfully positioned itself as an attractive employer, it will quickly find itself on the shortlist of high-profile jobseekers. [ Read more ]

Since the middle of 2010, Deutsche Lufthansa AG has been organising the recruiting efforts of many of its subsidiary companies with the help of an all-in-one software solution.

Lufthansa’s HR marketing and recruiting departments are extremely satisfied with this new, internationally applied system. It meets the many requirements of Europe’s largest airline without fail, handling large numbers of applications while facilitating automatic selection processes. [ Read more ]